Oliver Perry

I’m a creative leader who builds the ideas, teams and systems behind modern brands.

Over the past 15 years, I’ve worked across New York, Sydney and London, leading creative across technology, entertainment, travel, culture and commerce. I’ve helped build a locals travel app, started a film production house, set up TikTok Creative Lab in APAC, led creative strategy across EMEA for Amazon, and driven AI transformation across Tripadvisor Group.

I believe great creativity sits between instinct, craft and intelligence. I love using data, culture and technology to unlock work that feels human, distinctive and useful. My approach is hands on, strategic and collaborative. I lead by example, care deeply about craft, and build teams that can turn sharp thinking into work people remember.

My work has helped a robot become the first to buy the latest iPhone, taught millions of people self defence through a TikTok dance, sent grannies around an F1 Grand Prix track, shared refugee experiences through sea shanties, normalised conversations about Indigenous Country at Cannes, and helped communities counter terrorism through football.

I’m always interested in ambitious brands, brave ideas and creative teams ready to make work that moves culture and drives growth.

If you’d like to connect or collaborate, please feel free to get in touch.