— PROJECT NAME
12 Days of Galaxy
— CLIENT
Samsung
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
In an AUNZ first use for the Collection Ad format, we created a proactive campaign for Samsung counting down to Christmas with the Samsung Galaxy product suite. Partnering with creators across Samsungs key demographic we also used interest targeting to optimise the gift targeting as we counted down the 12 days to Christmas. The Collection Ad allowing the community to swipe through the full product range and purchase directly with delivery in time for Christmas, a festive first for Samsung.