— PROJECT NAME

Viator Refresh

— CLIENT

Viator

— ROLE

Creative Director

Viator’s rebrand marked a shift from functional utility to emotionally driven exploration, creating a more cohesive identity across product, brand, and storytelling. Led through internal creative direction, the refreshed system introduced a simplified UI, expanded colour palette, unified iconography, and the reimagined Viator dot as a distinctive visual device across every touchpoint. Developed in close collaboration with product, design, and marketing teams, the new identity brings the brand proposition, Do More with Viator, to life through motion, messaging, and design, creating a flexible system built to inspire travellers and scale with the business.