— PROJECT NAME
Identity Evolution
— CLIENT
Twitch
— ROLE
Senior Global Creative Strategist
The Twitch brand refresh, developed in partnership with Porto Rocha and the Twitch team, reconnected the platform with its passionate community through a more expressive and scalable identity. By evolving iconic brand assets including the wordmark, Glitch mascot, Roobert typeface, and signature purple, the new system introduced stronger typography, dynamic motion, and a vibrant visual language of 3D illustrations, emotes, and gradients. Designed to flex seamlessly from product UI to TwitchCon, the refreshed identity balances creative freedom with functional consistency, creating a brand system built for the platform’s constantly evolving culture.
