— PROJECT NAME
50 Year's of Macca's
—CLIENT
McDonald's
— ROLE
Creative Lab Lead
— AWARDS
AWARD ✐
🥈 PR & Promotion
🥉 Social Media
🥉 Radio and audio
Alongside the golden arches and Big Mac, Macca’s iconic jingle – ba da ba ba ba – is one of the most recognisable parts of the brand and an audio icon. Partnering with music creators, they reimagined the jingle adding their authentic spin. We then gave the TikTok community the chance to play with the new sound and ultimately its brand codes.
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