— PROJECT NAME
50 Year's of Macca's
— CLIENT
McDonald's
— YEAR
2021
— ROLE
Creative Strategist, TikTok Creative Lab AUNZ
— AWARDS
AWARD ✐:
🥈 PR & Promotion – Best use of Content
🥈 Social Media – Co-created and 🥉 User Generated Content
Radio and audio – Sonic branding
🥉 Innovative use of radio and audio
— OVERVIEW
Alongside the golden arches and Big Mac, Macca’s iconic jingle – ba da ba ba ba – is one of the most recognisable parts of the brand and an audio icon. Partnering with music creators, they reimagined the jingle adding their authentic spin. We then gave the TikTok community the chance to play with the new sound and ultimately its brand codes.
Contact
- email@domain.com
