— PROJECT NAME
Cheetos – Mac'N'Cheese
— CLIENT
Pepsico
— ROLE
Senior Global Creative Strategist
Cheetos Mac & Cheese launched during a time when snacking was surging, especially among younger, single consumers. While positioned as a meal, we saw an opportunity to reframe it as a bold, snackable twist on the classic—tapping into what fans already loved about Cheetos. By promoting it as quick, fun, and perfect for creative recipe experimentation, we connected with loyal fans and attracted new ones, positioning the product squarely in modern snacking culture.
Results
- 8.7% increase in brand awareness
- 6.3% increase in brand favorability
- 5.3% increase in purchase intent