— PROJECT NAME
Katch the Kayanos
— CLIENT
The Athlete's Foot, TikTok Creative Lab AUNZ
— YEAR
2021
— ROLE
Creative Strategist
— OVERVIEW
To celebrate the launch of the new Gel-Kayano 28, leading footwear retailer, ASICS, partnered with TikTok to turn its For You Feed into a virtual running track – inviting Australians to ‘Katch the Kayanos’ by scrolling through their feed to catch a creator for the chance to win a pair of the new shoes.
