— PROJECT NAME
Spring Carnival
— CLIENT
Tab
— YEAR
2017
— ROLE
Senior Creative Lead, Atomic 212
— OVERVIEW
Tab wanted to increase digital acquisitions by 30%, we overplayed complex data stacks and analysed thousands of existing and potential customers to find people with the highest potential to be high value. We created dynamic creative messaging, with bespoke creative targeting customers at the right time with a tailored message and even integrated with integration of paid and owned channels. Finally we optimised the app, improving the UX. We increases digital acquisitions by 48% and we generated an additional $8m for TAB.