— PROJECT NAME
Dream Up NZ
— CLIENT
Tourism New Zealand
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
We told Aussies to ‘Stop Dreaming about New Zealand and Go’ in Tourism New Zealand’s first major campaign since the border between Australia and New Zealand was declared open in 2021. We highlighted both the welcoming people and stunning landscapes of New Zealand, in a campaign centred around a dreaming Australian and a Kiwi dream guide as they experience a literal ‘dream’ holiday in New Zealand.