— PROJECT NAME
Mecca Talks – Live
— CLIENT
Mecca x Charlotte Tilbury
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
Mecca were exclusively launching the Charlotte Tilbury brand in Australia, and wanted to go big so we developed a fully integrated campaign that centred on an innovative 24hr live stream to drive awareness and engagement with the TikTok community.
