— PROJECT NAME
Youniverse
— CLIENT
Dell
— YEAR
2022
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
Dell approached us to inspire a new generation to take up the latest Dell XPS laptop. The result was the TikTok Dell Youniverse, following creators though their lives with the aid of the Dell XPS from the first year of University, too integrating with major experiential event Vivid.
