— PROJECT NAME
Small Wins
— CLIENT
TikTok
— ROLE
Lead Creative Strategist
Small Wins showcased how TikTok helps small businesses turn everyday moments into meaningful growth through authentic storytelling and creator-led content. As Local Creative Director, I partnered with global teams to lead production across four locations, three time zones, and two continents during the pandemic, remotely directing talent while coordinating live creative reviews across international teams. The resulting campaign delivered a scalable global narrative that celebrated local businesses and was featured across digital channels, including Times Square.
