— PROJECT NAME

1000 Victories

— CLIENT

Nike

— YEAR

2023

— ROLE

Creative Brand Strategy Lead, TikTok Creative Lab AUNZ

We partnered with Nike to become the non official sponsor of the Women’s World Cup 2023. The result, the world’s first ever official TikTok documentary, or Tokumentory for short. To connect with a disenfranchised Gen-Z and Gen-Alpha female audience we launched, “1000 Victories – A TikTok Community Story" campaign. A series of 19 videos where the community answered the question "What is victory?”. A video for the community, made by the community and demonstrating what the true meaning of "Victory”. The full length documentary premiered on the eve of the women’s World Cup via a 30 minute TikTok Live Stream.

Results

77.2M Total Views

1.2K  content created 

436k engagements 

+21 million Live Stream views