— PROJECT NAME
Empower Moves
— CLIENT
UN Women Australia
— ROLE
Creative Lab Lead
— AWARDS
WEBBY:
🥇 Best Use of Social Media Advertising, Media & PR
ASIA SPIKES:
🥈 Social Behaviour
🥉PR – Social Engagement
🥉 Charity – Social and Influencer
AWARD ✐ :
🥇 Branded Content and Entertainment, Individual
🥇 Charity-Direct, Individual
🥇 Charity-Social, Individual
UN Women Australia’s #EmpowerMoves invites girls to celebrate International Day of the Girl by coming together on TikTok to show their voice in support of a strong and equal future for themselves.The powerful dance sequence, personalised by girls around the country, has been echoed by celebrities, and people across the world.
Results
130M video views globally
59M unique users reached globally
5 days trending for
#empowerMoves
#3 song on TikTok’s viral chart
4924% ROI
