— PROJECT NAME
Privacy Protectors
— CLIENT
— ROLE
Senior Global Creative Strategist
— AWARDS
Media Week, Media Idea 🥉
DIGIDAY, Content Marketing – Finalist
To showcase WhatsApp’s commitment to privacy, a partnership with Twitch introduced Privacy Protectors, a mini-game designed to keep audiences engaged during stream breaks. Viewers teamed up to defend streams from space-invader threats using projectiles representing WhatsApp’s privacy features, earning free subscriptions as rewards. Streamers sparked discussions on privacy, seamlessly integrating WhatsApp’s messaging into gameplay. This innovative approach turned idle moments into dynamic interactions, capturing attention, driving awareness of WhatsApp’s security features, and reinforcing its reputation as a secure communication platform.
