— PROJECT NAME
Super Mario Bros Movie
— CLIENT
Universal
— ROLE
Senior Global Creative Strategist
To promote LEGO’s new Super Mario sets, including the Princess Peach collection, a playful interactive experience was designed to immerse potential buyers. Using a “choose your own adventure” format, the page featured engaging questions like “Which adventure would you like to take?” and fun answers such as “A ghostly challenge with LEGO Luigi.” This innovative approach highlighted the imaginative possibilities of the sets, turning product discovery into an engaging journey that captured attention and reignited interest in the Mario IP.
Results
141,000 Unique Viewers
1.2M Mins of content watched
73,000 emotes
