— PROJECT NAME
MG GS Time Flies
— CLIENT
MG
— ROLE
Lead Creative Strategist, Atomic 212
— PROJECT NAME
Incorporating MG’s history with the modern Australian way, we captured MG’s progression through time from the 1920’s racing days driving through the streets of time up until modern day Australia, with a cheeky ending to highlight the new with the old. The high impact TVC spot kicked off the wider launch of the MGGS into the Australian market.
