— PROJECT NAME
Ballet Beat Drop
— CLIENT
SunCorp
— ROLE
Brand Creative Strategy Lead, TikTok AUNZ
— AWARDS
BADC (Brisbane Advertising and Design Club)
🥇 Best Use of Social
🥇 Best Use of 3 Digital
🥈 Use of New Media
- The Australian Bank, Suncorp reached out to TikTok to develop a bespoke hashtag challenge to celebrate their partnership with the Queensland Ballet and encourage Australians of all ages to express their creativity through dance. #balletbeatdrop received over 1,000 entries from around the world and over 160million views on TikTok and counting.
