— PROJECT NAME
Suzuki Success Stories
— CLIENT
Suzuki
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
We created TikTok Australia’s first ever ‘car giveaway hashtag challenge for Suzuki. There are many top tier car brands that market only to the very successful. For this campaign, we thought we’d join them, but first, change what success means. The word is coming under a new definition, “success is graded on a curve, that’s on your face”, and the challenge leveraged its brand platform, the fun in driving a Suzuki.We asked Australians to share their success stories online to land the ‘Most Successful Person in Australia’ award and win a brand-new Suzuki Jimny.
