— PROJECT NAME
Singapore Gran Prix
— CLIENT
Visit Singapore
— ROLE
Creative Lab Lead
Gran Prix Singapore Style was a TikTok-first campaign created with the Singapore Tourism Board, pairing Australian comedy trio Swag on the Beat with real Singapore grandmothers to showcase the destination through authentic local experiences. Spanning 17 social-first films, the campaign blended humour, culture, and creator storytelling to introduce audiences to Singapore from a uniquely local perspective, driving awareness through entertaining, shareable content.
