— PROJECT
Cheer Bleeders
— CLIENT
Bonds
— ROLE
Creative Lab Lead
— AWARDS
ASIA SPIKES:
🥈 Entertainment
AWARD ✐ :
🥈 Social Media
🥈 Copywriting
Retailer Bonds launched an integrated campaign for their Bloody Comfy Period Undies. ‘Cheer Bleeders’ featured a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period. Creative Lab also worked with TikTok influencers to create bespoke content with personalised cheers posted under the #Periodtok hashtag.
