— PROJECT NAME
Cheer Bleeders
— CLIENT
Bonds
— YEAR
2022
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— AWARDS
ASIA SPIKES:
🥈 Entertainment – Use of Digital & Social Entertainment
AWARD ✐ :
🥈 Social Media – Content Creation
🥈 Copywriting – Best use of copywriting, campaign
— OVERVIEW
Retailer Bonds launched an integrated campaign for their Bloody Comfy Period Undies. ‘Cheer Bleeders’ featured a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period. Creative Lab also worked with TikTok influencers to create bespoke content with personalised cheers posted under the #Periodtok hashtag.
Contact
- email@domain.com
