— PROJECT NAME
Save Me Budget Direct
— CLIENT
Budget Direct
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
Budget Direct wanted to extend their brand platform ‘insurance solved’ exclusively on TikTok. #SaveMeBudgetDirect saw the cinematic apocalyptic event famous from their Monster Mash TVC’s & OOH brought to life utilising the platform’s duet function.
Local creators reported sightings of giant monsters lurking in Australian cities on ‘BD TV’ and we encouraged Aussies to visit real-world murals depicting a giant lizard fighting a robot and creating a TikTok crying out of the brand to save them.
