Double Robotics, a tech company based in California, wanted to launch their robot in APAC. Awareness was nil. And in order to capture people’s imaginations we knew we had to give the robot a personality, so we called it Lucy.
Our starting point was aligning with an event billions of people across the globe were engaged in – the latest iPhone launch. Lucy the Robot waited in line outside the Apple store in Sydney, and was the first to buy an iPhone 6s in the world.
