— PROJECT NAME
Lucy The Robot
— CLIENT
Double Robotics
— YEAR
2016
— ROLE
Creative Strategist, Atomic 212
— AWARDS
WEBBY:
🥇People's Voice Winner
SHORTY:
🥇 Technology
🥇Consumer Brand
🥇 Media Buying Strategy
EFFIES
🥇WARC’s World’s Best Campaigns
REGGIE:
🥇Creativity & Innovation
🥇 Small Budget Campaigns
STEVIE
🥇Innovation in the Use of Events in theCorporate Communications Awards Categories
- — OVERVIEW
Double Robotics, a tech company based in California, wanted to launch their robot in APAC. Awareness was nil. And in order to capture people’s imaginations we knew we had to give the robot a personality, so we called it Lucy.
Our starting point was aligning with an event billions of people across the globe were engaged in – the latest iPhone launch. Lucy the Robot waited in line outside the Apple store in Sydney, and was the first to buy an iPhone 6s in the world.
Contact
- email@domain.com
