— PROJECT NAME
Australian Fashion Week
— CLIENT
AfterPay
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
In an Australian first, global leading payments platform, Afterpay, partnered with TikTok to create a bespoke branded content hub for fashion week. The in-app hub was the home of exclusive fashion content during the Afterpay Australian Fashion Week, as part of the brand’s program to leverage its sponsorship of the flagship event.
It connected with the platform’s fashion-focused community and allowed users to bring all of the activities of Australian fashion week and Afterpay in one spot. The community were encouraged to channel their inner model and show off their runway walk and fashion style on TikTok.
