— PROJECT NAME
Easy Up Money
— CLIENT
Up Bank
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
We launched Australia’s first branded TikTok Gamified Effect for Up Bank as part of their new brand platform, Easy Money. The new effect gives anyone on the TikTok platform the chance to play a 30 second game, munching as many coins as they can become more engaged and connected with the experience of saving money.
