— PROJECT NAME
Boys Do Cry
— CLIENT
Gotcha4Life & University of Melbourne
— YEAR
2021
— ROLE
Creative Strategist, TikTok Creative Lab AUNZ
— AWARDS
WEBBY:
🥇 People's Voice
🥇 Creative Showcase
AWARD ✐:
🥇 Sound design and use of music
🥇 Best use of adapted music
🥈 Copywriting – Best film script
🥉 Casting – Casting for film advertising
🥉 Copywriting – best radio or audio scriptwriting, individual
— OVERVIEW
Created for The University of Melbourne and Gotcha4Life, the lyrics of The Cure's iconic hit Boys Don't Cry were reimagined to challenge societal views that men should always put on a brave front and encourage them to connect and open up with each other.
Contact
- email@domain.com
