— PROJECT NAME
Kayo Housemates
— CLIENT
Kayo
— YEAR
2021
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
As part of Kayo’s new ‘Sport Lives Here’ brand campaign, We Are Social partnered with TikTok to launch the #KayoHousemate Hashtag Challenge. Kayo enlisted sports star, Luke Keary, to conduct housemate interviews using TikTok’s unique Duets feature within a Hashtag Challenge, which allows users to build on an existing video by recording their own alongside the original as it plays.
The campaign challenged users to show off their banter skills and get creative in answering the interview questions from Luke, giving sports fans the opportunity to interact with one of Australia’s biggest sportspeople.
