— PROJECT NAME
Improvise With Juke
— CLIENT
Nissan
— YEAR
2020
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
— OVERVIEW
Nissan tapped TikTok’s flagship Branded Hashtag Challenge offering to bring the new JUKE launch to life, with official TikTok Creators kicking off the campaign and inspiring audiences to post their own unique videos using the#improvisewithJUKE hashtag and music.
The campaign took the form of a competition, where the best user submissions had a chance to be featured as voiceovers in the JUKE TV commercial.
