— PROJECT NAME
Better With Bacon
— CLIENT
Australian Pork
— YEAR
2018
— ROLE
Creative Director, Atomic 212
— OVERVIEW
Australian Pork wanted to challenge the meat free movement and remind a new generation of consumers that even with all the technology in the world there really is no substitute for real bacon. In an entertaining spot we visualised this by showing that whatever the alternative nothing will ever quite taste like the real deal, no matter how hard you try.