— PROJECT NAME
Regret Less
— CLIENT
Viator
— ROLE
Global Head of Creative
Regret Less. Do More taps into a universal travel truth: the disappointment of experiences that fail to live up to expectations. Using humour and relatable travel mishaps, the campaign contrasts overplanned, underwhelming trips with the ease of booking unforgettable experiences through Viator. Breaking away from generic travel advertising, it combines bold storytelling with distinctive creative to position Viator as the smarter way to travel, helping people spend less time regretting and more time doing.
