— PROJECT NAME
Lyrics
— CLIENT
Spotify
— YEAR
2022
— ROLE
Lead Creative Strategist, TikTok Creative Lab AUNZ
Partnering with Spotify we launched the first ever Story Selection ad format in APAC for their Lyrics campaign. Leveraging an organic "guess the lyrics" trend, we seamlessly integrated the Story Slection Ad format into the creative, allowing the TikTok audience to play along at home. We used this format to give TikTok users an exclusive opportunity to pick between getting the lyrics for Amy Shark's hit so right or oh soo wrong…
Results: In the first 24 hours the content recieved over 150k lives and an average of 21% engagement rate. At present the content has a combined viewing of 9M total views. Not only this but the comments section was 🔥.