— PROJECT NAME
Get Out of The State You're In
— CLIENT
Northern Territory Tourism
— YEAR
2018
— ROLE
Creative Director, Atomic 212
— OVERVIEW
The bucket list destination of the Northern Territory had fallen out of favour, so to inject personality and create cultural relevance we created “Get Out of the State You’re In”. With comedic icons we created an original content series. Campaign exposure overdelivered by 198% and digital partnerships achieved 32x the forecast.